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> Marketing Support
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We're Making Plans to Promote Your Pro Lab!
 
Pro Lab - Marketing Locator
 
These days, photographers can find photo labs around every corner in grocery stores, 'big-box' retailers, and who knows where next?

But these mini labs don't come close to offering the quality of products, services, and expertise that a pro lab like yours does. That's why a large part of the KODAK Pro Lab Resource Center mission is to make sure that photographers keep pro labs top-of-mind, and are kept up-to-date on all the benefits that pro labs can bring to both their art and to their businesses.

One of the key methods you can use to market your services to photographers is to get listed in the Pro Lab Locator. The Pro Lab Locator is an easy-to-search database that will help potential customers find and learn about the services your lab offers. All labs that meet minimum criteria will be able to participate in the Locator. Once your lab's information is in the Locator, you'll be categorized by the various products and services offered using KODAK media, and by a range of other categories, such as location. Photographers, studios, or other specifiers of KODAK Pro Lab services can access these categories by topics and/or geography to determine the lab that best matches their specific needs. For example, a studio looking for a lab that offers printing on KODAK PROFESSIONAL ENDURA Papers would be able to select the lab closest to it by searching by this criteria.

 

To ensure that customers learn about and use your pro lab and the Pro Lab Locator, we're putting into place a promotional plan that includes the following:

  • E-mail campaigns to more than 80,000 photographers
  • Advertisements for products like KODAK PROFESSIONAL ENDURA Papers that will feature the KODAK Pro Lab Resource Center URL
  • Articles about the Locator in ProPass magazine, Kodak's membership program for professional photographers
  • Display collateral for you to use in your lab.

We've got more plans in the works, and we'll be sure to let all our member labs know about them! Give yourself a leg up on mini labs. Take advantage of all the benefits of being a KODAK Pro Lab Resource Center member.

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Create/Edit Your Listing (if you already have a Site I.D.)